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Main Street Morrilton is dedicated to promoting downtown Morrilton as the hub of community life, to instilling a spirit of community through various events, and to promoting historical awareness, preservation, and economic vitality. Main Street Morrilton operates under the direction of Main Street Arkansas's Arkansas Downtown Network Program.

As a Main Street America Affiliate™, Main Street Morrilton is part of a national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development.



The Main Street Four-Point Approach is a common-sense, community-driven approach to revitalizing downtowns and traditional neighborhood community commercial districts. Initiated in 1980 by the National Trust for Historic Preservation, Main Street provides a framework for communities to address the full range of issues and challenges facing their traditional commercial districts. This four-point framework involves local work in the following areas:


Creation of well-run, sustainable non-profit organization that operates the Main Street program locally.


Promoting and marketing the Main Street district through special events and festivals, business promotions, and overall image development.



Improvement of the downtown's physical environment through historic preservation, building renovation, facade improvements, signage and awning improvements, public spaces, amenities and infrastructure.


Economic Development of the Main Street district, including identification of existing and potential market opportunities, business retention, business recruitment, creation or assembly of financial assistance tools and property development.

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